A starter guide to email campaigns

Even though email campaigns are one of the oldest digital marketing tools in the box, they are still one of the quickest and most efficient ways of communicating with subscribers and customers.

Some of the great advantages of emails are that they are almost instant and users can sit down and read them at a time convenient to them. They also allow businesses to send clear and concise messages at a low cost. The disadvantage however, is that users can also read them while on the go, or when you don’t have their full attention. That’s why it is more important than ever to design eye-catching and clear campaigns for your target audience.

Think about the emails you have received over the last week, how many do you remember? For a multitude of reasons, only a few stand out. Below we have put together a few quick tips to help you on your way with your first email campaign.

6 Simple steps for putting together an eye-catching email campaign:

1. Define your audience

Have a clear audience which you want to contact and ensure your contact list complies with GDPR legislation. If you do not already have a list of contacts, your first step will be working on building a database of subscribers who want to hear from you.

2. Decide on your message

Keep your messages clear to reduce the risk of confusion, whether it be a new product, sale or a company update have a focus point for your email. Your message should always be concise and specific to your target audience. For example, you may not want to send the same message to your B2B subscribers as your B2C.

3. Wording

Keep your wording clear and easy to read. Remember your audience may be multitasking at the time they are reading your email. The tone and language used should remain in line with your brand and company values, this will help to associate your message with your brand in the reader’s mind.

4. Graphics

Professional and relevant graphics can take an “ok email” to something great which consumers remember. The correct use of graphics can also help to position your brand within a consumer’s mind, confirming your authority and credibility in your specific area.

5. Make it unique

Make your email stand out, find a unique way to you for your email to stand out from all the other inbox clutter. Whether it be a promotion, graphics or something completely new and inventive, make sure your email isn’t “just another email”. The ultimate goal is to have your audience wanting more and to stay clear from the unsubscribe button!

6. Reporting

Quite often many people believe the show is over once the email is sent, this is far from the truth. Once your email has been sent, you should analyse its performance and use the data to fine tune the performance of future campaigns.

At Ingenious Marketing, our email marketing services are clear and straightforward. We give advice meeting your business requirements and execute tailored email campaigns built for your audience.

Get in touch with us today to discuss how an email campaign could benefit your business and for a free quotation.